Welcome to Roald Dahl’s Imaginormous Challenge Australia featuring

Willy Wonka! 

 Willy Wonka is searching for the most exciting, most brilliant story ideas from 5-12 year olds across Australia to transform into wonderful creations.


Will you be one of them?

Did You Know?

Even the character of Willy Wonka started as an idea in one of Roald Dahl’s ideas books about an inventor called Billy Bubbler. In Roald Dahl’s ideas books, Billy didn’t only make sweets, he invented other things. This tiny idea became the book, film, and even a Broadway musical: Charlie and the Chocolate Factory.


What on earth are you waiting for? Enter today, go on quickly! And remember…

Roald Dahl’s stories often started as tiny ideas scribbled into one of his beloved 'ideas books' these little ideas would later become the stories, characters, inventions, and imaginative worlds featured in Charlie and the Chocolate Factory, Matilda, Fantastic Mr. Fox, The BFG, and many more. Inspiration for a story idea could come from anywhere, anywhere at all, and even the biggest and best ideas start small! 

Don’t imagine small… IMAGINORMOUS!

Roald Dahl Charlie Scribble